His work on corporate marks for individuals was a systemisation of this and grew specificially out of his interest in graffiti. He invited "ordinary people" to place some stones on a piece of paper in whatever pattern they wished. he then asked them to number the stones. In this way he obtained the anchors and the paths for creating a sign. This became the individual's corporate mark - a sign in an unknown language. But, he pointed out, it only takes agreement to make a linguistic community, agreeing what sign means what. Thus he envisages "an international group of individuals" recognising the signs of this unknown language.

His CD-ROM "the forest of signs" is coming out soon on the Laboratory label.

The director of Laboratory, Mike Williams, gave an introduction to the label (founded by Neville Brody) and to his own work - really excellent - including the visuals for Mission Impossible - all done in Director.